This USA TODAYarticle "reports" the "trend" BUT IT DOES NOT REPORT "THE WHY"
A) PEOPLE ARE CHANGING LIFESTYLESEATING HEALTHIER, DRINKING HEALTHIER, EXERCISING, QUIT SMOKING, WEARING LULULEMONS & FITBITS.
B) PEOPLE ARE EDUCATING THEMSELVES ON THEIR OWN WATER QUALITY I.E. LACK OF TRUST FOR WHAT COMES OUT OF THE TAP.
C) AND THIS IS A WORLDWIDE GLOBAL EVOLUTION !!!